Published On: Thu, Feb 25th, 2021

Website + SEO = Growth

There is no magic formula or silver bullet for success.  It is almost always is a mixture of planning, hard work, and luck.  But, if there was such a formula it would be something like website + SEO = growth.  This is the formula for using the internet to great advantage for your business.

Website + SEO

A business cannot have an online presence without a website.  Website designand programming evolve along with other technologies.  A site that remains unchanged for years can appear to be out of date and might be abandoned by visitors.  Therefore, having an old site is just a little bit better than having no site at all.  Some advances in website technology are cosmetic effects but others are required for security purposes and advanced functionality.  Websites should be updated with new content and should take advantage of advanced security options.

Launching or refurbishing a great website is just the start.  A website without visitors (or “traffic”) is like one hand clapping.  Those who know the company name or the company’s website can find it easily.  But those who are not familiar with the company will search for goods or services and not a company name.   Search engine optimization (SEO) is at the center of getting a website to appear in the first few pages of Google search results.

The website alone will not attract visitors and visitors without a website to visit are not visitors at all.  But together, a website and traffic are a hand-in-glove match.  A website appearing on Google’s first page will see much more traffic than a site that does not appear on the first 3 pages.

Landau Consulting, a New Jersey SEO company offering consulting in internet marketing and SEO services, has provided this infographic to demonstrate the SEO online marketing strategy defined in the “magic formula” of website + SEO = growth.

Website + SEO = Growth

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